Our Story

Strands Stories & Co™ started with a vision: to step away from my corporate career so I could be there for my child, while still building something meaningful for myself. I wanted the freedom to work on my terms—creating something beautiful, purposeful, and inspiring.

That’s how Strand Stories & Co™ was born. I began with handmade scrunchies in two perfect sizes—XL for voluminous or curly hair, and Classic for everyday versatility—because I saw how hard it was for women to find stylish, comfortable hair accessories that worked for their hair type. Made from luxe fabrics like satin, they’re gentle on hair, instantly elevate your look, and last far beyond fast fashion trends.

But this is only the beginning. Strands Stories & Co™ is not just a scrunchie brand—it’s the start of a fashion accessories label, with a vision to create timeless, high-quality pieces that bring effortless beauty to every woman’s life. From elegant hairpieces to statement accessories, every product is designed to make you look and feel your best—without the need for hours of styling.

Because beauty should be simple, confidence should be effortless, and your story deserves to be told—one strand at a time.